Can (Podling) Projects collect funds through certification programs?

How does the ASF deal with requests from companies that would like to get a
certificate as reseller of a software?

Are (Podling) Projects allowed to organize a "Certification" program for
distributors and collect funds for their project that way?

Collecting funds that way is a common way of Open Source projects, also
Apache has a sponsor page et cetera. However the companies listed there
contribute to the Foundation in general.
The question is if each project of the foundation additionally can have its
own Gold, Silver, et cetera Sponsorship program.
Or for example can collect funds from a list of "partners" similar to for
example http://moodle.com/partners/list/

Thanks
Sebastian
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Sebastian Wagner
http://www.openmeetings.de
http://www.webbase-design.de
http://www.wagner-sebastian.com
seba.wagner@gmail.com